Reach Your Community
Gulf News: The community’s mainstay and trusted newspaper for 45 years. If it’s happening on Waiheke, it will be in the Gulf News, from latest news, major events and bold opinion to school and sports reports, arts, local cinema reviews, what’s on and photo features. It also contains extensive listings for trades and services and is the go-to publication for classified adverts for rental properties, situations vacant, services and public notices. This thriving little paper aims to be informative, entertaining, well read by the whole family and respected above any other information platform for issues involving Waiheke. The Gulf News costs $2 to purchase. When our customers purchase our publication they are giving us permission to market to them – something that in the current market is a much sought-after position to be in. We have a weekly print run of 2300 and our readership numbers are 6200 per week from a population of 8500 residents. The Gulf News is published weekly on a Thursday and is sold at 24 locations throughout the island and on ferry services. Our target demographic is residents and those involved in this community.
In a survey of 121 households, we found that only four did not buy Gulf News each week (an enviable 97 percent penetration of the market) and that 2.2 people per home read the newspaper each week.
Waiheke Weekender: Our lifestyle magazine features bright, heavily pictorial content reflecting the sights, tastes, characters and events on Waiheke. Printed weekly on quality stock to best show off its features and advertising, regular features include the Epicurean food feature, the What’s On and Scene On events photos, a dining guide, health and gardening columns and a strong, comprehensive real estate guide. The print run of 6800 copies per week and 2700 online subscribers, creates a weekly audience of 9500 per week. Island-wide distribution includes stands in more than 15 high-traffic locations and letterbox delivery by dusk Friday to urban zoned properties. We stock the first four ferries that leave Waiheke from Thursday to Sunday en route to Auckland and perform checks and top ups randomly outside of this to ensure copies reach as many island visitors as possible. Our publication is tabloid size and printed in UV gloss on 65gsm paper by Beacon print. The Waiheke Weekender is a FREE publication.
In-house Design Team
We have a friendly and dedicated in-house design team and we work closely with key designers on Waiheke and in the city.
If you want to talk to Waiheke, talk to us.